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How To Do Instagram Influencer Marketing Online marketing has tremendously increased its business influence through social media, such as Face Books, Twitter, Instagram, etc, which require new marketing strategies to get those captured leads. It is now clear that market influencers in Instagram have grown its audiences coming from the products which have been constantly shown and from being won over by these products. Instagram has about 300 million users a month and survey shows that 70% of Instagram users have already looked up various brands on the platform and are planning to buy and consume the products, which is proof that using Instagram as a marketing spread is an effective e-commerce strategy.
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The first strategy to have an effective marketing in Instagram is to build a large following or audience using tools, such as: IconoSquare can tip you on when to post your products at the right days and times, where you can get the most engagement or Webstagram can help uncover the top hash tags for your market niche. Siphoning your competitor’s followers is another strategy to build up your audience, knowing for a fact that followers of your competitor’s account may have also viewed your products as their way of comparing one product of one company to a similar product of another company. The following are effective ways of bringing your competitor’s followers into your fold: go to your competitor’s account and click “followers,” so you can explore the list of people who are following your competitor, and then engage these followers by following them, liking their photos, or commenting on their photos.
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Another better strategy is using the influencer marketing approach, which can help you build a massive audience from scratch in a relatively short period of time, while generating a lot of sales. The idea here is to get an Instagram influencer in your niche who has a large following to share one of your marketing posts, and in this way you are able to get thousands more of people viewing your post overnight and they’ll likely be converted to try your product/s as they trust the influencer. Finding the right influencers in Instagram, who are popular and with a large following, can be tricky but it pays to have a thorough search over each popular Instagram account users, one on who is more likely to use your product/s, such that if your business is into selling shoes, look for influencers who love to post their new shoes acquisition and they could be your target influencers, or you could use analytics tools, like Ninja Outreach or Snapfluence, to find the right influencers for you. When you have reached out the right person as product influencer for you in Instagram, forge an informal campaign partnership, such that if he/she is agreeable to your product campaign plans for a reasonable compensation, you may brief him/her on the specific content that you’d like him/her to post. Since you will be paying the influencer for multiple services which he/she will be doing, such as creating the content, promoting the content to his/her audience and usage rights to the content he/she made, compensation cost may go anywhere between $500 to $50,000, depending on the audience size.